“THAT PLASTIC BOTTLE IN YOUR HAND WILL FEEL AS DANGEROUS AS A MOLOTOV COCKTAIL” NEW YORK TIMES
ABOUT THE FILM
The film is a tremendous perspective into the world of waste management and landfill (or mismanagement for that matter). The film also highlights that while landfill diversion is necessary, and why incineration and other energy sources derived from waste also has detrimental effects. GeneraCycle’s view on waste is to support the circular economy. The principle of a circular economy was a conclusion drawn by Dr. Walter Stahel in his 1976 report to the European Commission titled “The potential to substitute manpower for energy.” Since then the world has struggled to embed this idea into the economy. Thousands of professionals across the world, however, are now beginning to bring more attention to this truly global issue.
GeneraCycle was one of the first to feature this film upon its release. The film was a free Earth Day celebration. The film remains a must see!
MORE ABOUT THE FILM
Jeremy Irons stands on a beach beside the ancient Lebanese city of Sidon. Above him towers a mountain of rubbish, a pullulating eyesore of medical waste, household trash, toxic fluids and dead animals. The result of thirty years of consumption by just one small city out of how many in the world? As the day’s new consignments find their way to the top, debris tumbles off the side and into the blue of the Mediterranean. Surrounded by a vast reach of plastic bottles, a forlorn Jeremy Irons stares at the horizon. “Appalling,” he mutters.
“A VITAL DOCUMENTARY” LA TIMES
TRASHED, a Blenheim Films production, was produced and directed by British filmmaker Candida Brady (Madam and the Dying Swan). The film was selected to receive a Special Screening at the Cannes Film Festival. Irons sets out to discover the extent and effects of the global waste problem, as he travels around the world to beautiful destinations tainted by pollution. The feature is a meticulous, brave investigative journey that takes Irons (and us) from skepticism to sorrow and from horror to hope. Brady’s vivid narrative is coupled with an original score created by Academy Award winning composer Vangelis.
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